Let’s just rip the plaster off.
Wedding hashtags are cringe.
There, I said it. #SorryNotSorry.
Before you come for me with your personalised cold brew coffee bottles [28. 3 Wedding Favour Ideas Your Guests Will Actually Love] and Canva mood boards, let me explain. I’m not trying to ruin anyone’s dream day or rain on your bridal-themed TikTok content. I just want to ask a very sincere question:
At what point did we all collectively agree that slapping a pun onto your last names and forcing it onto your guests was a vibe?
#LoveIsInTheAircon
Let’s be honest, we’ve all seen them. The hashtags that try so, so hard: #WeitingforYu. #TwoBecomeChuan.
It’s not just the pun crimes. It’s the desperate energy behind them. Like you’re trying to brand your love story like a startup launch, except instead of seed funding you get 84 reposted Stories of your gatecrash [2. Top 5 Wedding Gatecrash Games] filtered in sepia.
And don’t even get me started on the guests. No one uses the hashtag. Everyone else is just tagging your account and moving on with their expensive banquet dinner they paid for.
What Are We Even Doing This For?
Let’s walk through this:- You create a hashtag.
- You print it on your invites, your photobooth [57. Photo Booth’s at weddings - fun or lame?] backdrop, and probably your ring box.
- You gently remind your friends: “Don’t forget to use the hashtag okay!”
- You end up with 12 posts total—9 from your bridesmaids, 2 from your cousins, and 1 from your overly enthusiastic HR manager who came for the free flow.
Congrats, you’ve successfully rebranded your wedding as a community social media activation campaign.
But, It’s for the Memories!
Look, I get it. In theory, a hashtag makes it easier to collate all the memories from different guests. Except:- You’ll hire a professional photographer anyway.
- Instagram’s algorithm is allergic to chronological order.
- Your uncle still doesn’t know how to tag people in stories
If you really want to crowdsource wedding content, set up a Google Drive or use a private photo-sharing app like Capsule or Wedbox. People are more likely to share those unfiltered gems (and unflattering gatecrash videos) when they’re not performing for IG.
But My Hashtag is Actually Really Clever
No, it’s not.
Even if it is, no one will spell it right.
Alternatives That Don’t Suck
If you still want that “digital memories” element, here’s what doesn’t make my eye twitch:- Shared Album QR Code – Put it at the reception table. Your tech-savvy guests will love you.
- Disposable Cameras on Tables – Instant vintage content. Plus, you won’t know what you’ll get till after. (Thrilling.)
- Custom IG Filter – Want something branded? Create a wedding-specific Instagram filter. Subtle. Sleek. Only mildly extra.
- Private Telegram Channel – For your inner circle. Where the real, unfiltered chaos lives.
Final Thoughts
Look, I’m not here to ban wedding hashtags. If it genuinely brings you joy, then you do you. But if you’re feeling pressured to invent one just because your cousin did in 2019 and now it’s “expected”—here’s your permission slip to skip it.
Because love doesn’t need a tagline. And your wedding doesn’t need to trend.
#JustMarried
#ButMakeItPrivate
#NoHashtagNeeded
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